Recent research found that 89% of people across the world want their national governments to do more to fight global heating. In the UK the figure is a still remarkable 82.4%, across the political spectrum. You would never believe this, reading much of the popular press or standing on a Climate Action stall. You might blame long-standing, well-funded misinformation campaigns by the fossil fuel industry, or political posturing.

So why - when almost 9 out of 10 people worldwide are united in wanting action to fight the Climate crisis -do we so often remain silent? Experts believe it is because they wrongly think only a minority share their views. We are social creatures, and research has shown we are hugely influenced by how we perceive others think. If we can challenge this self-fulfilling bubble of silence by making people aware that their pro-climate view is, in fact, by far the majority view, we can unlock a social tipping point and push leaders into the Climate action so urgently needed.

So this month, why don’t we all join Market Drayton Group and raise the subject of Climate change in ONE conversation and be sure to make the point that across the globe 89% of people want more action from their governments. That would be over 1000 tiny pricks in the bubble of silence.

Here are some useful guides to help you get started: Client EarthTalk Climate Change or watch a video here.