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About Shropshire Climate Action

Shropshire Climate Action is a registered charity which operates as a network across Shropshire, Telford and Wrekin. SCA aims to tackle the ecological and climate emergencies across Shropshire, achieving a net-zero carbon footprint for the county by 2030 and restoration of nature, through building community capacity and empowering local action.

 

Our Vision

By 2030, Shropshire is no longer a county that contributes to the climate change crisis. Nature has been restored, our communities and enterprises are now sustainable.

Our mission statement

Our purpose is to support Shropshire to achieve net zero carbon and restore nature by 2030. We will be a catalyst that brings local people and organisations together to address the climate and ecological emergencies in a just and sustainable way.

Governance

SCA is constituted as a not-for-profit limited company and registered as a charity.  You can read its articles of association here  and charitable governing document on the Charity Commission website here.

Achievements 

Since 2021, Zero Carbon Shropshire (Shropshire Climate Action Partnership) (as it was known) and South Shropshire Climate Action have helped to set up or deliver the following projects:

Adrian Cooper (M.Sc, MA, MRTPI)

Trustee

Adrian was Shropshire Council’s Climate Change Manager until 2024, having established and led a small specialist professional team to develop and deliver Shropshire Council’s climate change and carbon reduction strategy. This included helping the Council to demonstrate leadership by example and the provision of advice to help businesses and communities across the county with their own response. Adrian also led the development of ground-breaking projects on biochar, renewable energy generation, EV charging infrastructure and hydrogen transport fuel.  On taking early retirement from Shropshire Council in 2024 Adrian joined the Shrewsbury-based Clean Tech Business Group to contribute his extensive experience in sustainable resource management, climate change and carbon reduction to help local businesses navigate the challenge of climate change.  Adrian is an accredited Carbon Literacy Facilitator and is currently providing Carbon Literacy Training for local businesses and other organisations. Adrian is also currently working part-time as the Net Zero Delivery Manager for Powys County Council. In addition to these formal roles, Adrian is a voluntary Climate Ambassador providing free advice to local schools and an enthusiastic volunteer at the Shrewsbury Food Hub, helping to collect and distribute surplus food from local supermarkets and manufacturers to those in need in the Shrewsbury area.



Daphne du Cros

Trustee

Daphne is the Partnership lead for the Shropshire Good Food Partnership.  She holds a PhD in Food Policy, is a Visiting Lecturer at Harper Adam's University. Her roles include Research, training and consulting on local food resilience and strategies for communities and Councils. She is the founder of Food Forward Bishop's Castle which produced the first (and only) Community Food Resilience Strategy in Shropshire, and runs the Bishop’s Castle Community Seed Bank, and Little Woodbatch Farm CIC for upskilling people in horticulture, food preserving, seed saving, with a focus on connection and community engagement.

Jane Cullen

Trustee

My background in teaching suited me well for the role of Chair of South Shropshire Climate Action. After retiring from teaching I was lucky enough to go into business helping to establish Appleteme as a very successful local artisan business . In doing this I gained fresh experience and some perspectives of working on the land, and then promoting our product in the marketplace. This complete cycle is a very different experience to teaching young people at a particular school stage and I was lucky to experience both. As Chair of SSCA I worked with a team of committed specialists to produce first the 'Next Steps' Conferences and from those the 'Next Steps' Report. This report (‘Next Steps’ Climate Action Plan) was written by 33 Shropshire residents over the winter of 2020 to 2021. It made an immediate impact and attracted a very generous donation from a local citizen, enabling SSCA to employ two part time coordinators Nick Read and Fiona Morgan. 'Next Steps' outlines many solutions to the climate emergency in a Shropshire context. As is well known, the solutions already exist but implementation is a major challenge, always remembering 'think global, act local'.

Chris Deaves (BSc, C.Eng)

Chair of Trustees

My career was spent working in IT in start-ups, large corporations and public sector bodies doing detailed technical design, project management, strategic corporate IT policy and consultancy.

I have been a beekeeper for over 30 years and manage the teaching at the Ludlow Association. I was a Trustee of the British Beekeeping Association and chair of their education committee.

I am currently Chair of Shropshire Climate Action and Chair of the Marches Energy Agency. I am a Trustee of Hands Together Ludlow and have developed their approach to digital inclusion and recycling IT equipment.

Mark Fermor (BSc MSc DUC MBA CGeol FGS FRSA)

Trustee

I am a hydrogeologist and risk analyst who founded and led environmental consultancy ESI (1996-2018).  Since then I have led the development of GeoSmart, an environmental data and analytics enterprise based in Shrewsbury, am currently Chair and working towards more joined up flood modelling and risk assessment in the UK.

In 2020 I was a founder of Shropshire Climate Action and Director of the Zero Carbon Shropshire Plan (2020).  I founded a community active travel charity, Shropshire Cycle Hub, am Chair of the board of trustees and regular eCargo bike delivery rider.

Barbara Rainford

Trustee

I am a joint partner in Strawberry Fields, a marketing and social media consultancy. I am an elected director of the Midcounties Co-operative (which set up Co-op Energy) and Co-op Press. I helped set up Babbinswood Farm Community Benefit Society, which is campaigning to save an organic farm in North Shropshire.  I was a volunteer with the Shropshire Wildlife Trust. I believe regenerative agriculture and green energy are the future for plants, people and the planet.

Jess Walton (BSc MSc)

Trustee

I am currently working as a project manager at Marches Energy Agency.  I have a BA degree in politics and international relations as well as a Masters degree in political ecology. I am a long-time climate activist and former chairperson of Generation Zero Carbon Shropshire.

Adrian Cooper (M.Sc, MA, MRTPI)

Meet the Project Team

Consultants

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Joy Greenall (Measures)

​​Joy was brought up in Ludlow. She taught in London before completing a Nature Conservation MSc. She worked for NCC (now Natural England) and the Cambridgeshire Wildlife Trust, spent 10 years providing on-farm advice and management plans in Berks and Oxon for the farming and wildlife charity FWAG, and then joined Duchy Home Farm at Highgrove as Sustainable Agriculture officer. Farming has always been her first love and 25 years ago she had the opportunity to come home and run an organic farm with husband Mark. Livestock farming leaves little free time, but other activities include choral singing, flower arranging and community project work, including chairing Land, Life & Livelihoods.

Mark Measures

BSc. Hons, Agric., FRAgS., IOTA Accredited

An international consultant in policy, research and training in farm business and environmental management, soil, crop and animal husbandry. Formerly head of the Organic Advisory Service and the Institute of Organic Training and Advice and visiting lecturer at Scotland’s Rural College. He is director of an education and conservation trust in Argentina, joint editor of the “Organic Farm Management Handbook” (12th edition), a 2018 Winston Churchill Fellow (studying soil management in the US and Europe), and a partner in a 150-acre farm in the Shropshire Hills.

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Professor John Whitelegg

Senior Fellow for transport and climate change at the Foundation for Integrated Transport and an international consultant on transport projects. 
 

John has authored technical standards, reports and 11 books concerning sustainable transport , including Mobility: A New Urban Design and Transport Planning Philosophy for a Sustainable Future”.  He is an adviser to the World Health Organisation on road safety and active travel.

Shropshire, Telford and Wrekin's
Climate and Nature Network 

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Thank you

We are grateful to the following for their contribution to our website:

 

Mike Bourke (Stretton Climate Care); Clive Dyson (Sustainable Bridgnorth), Sally Lancaster (previously of Generation Zero Carbon Shropshire) for writing text; Caroline Talbot (Mossy Life) for working with us and permitting us to embed her events pages and maps; Chris Deaves for technical support and Sarah Jameson for its design and technical support.

If you would like to participate, volunteer or find out more, please email us at: contact@shropshireclimateaction.org
 

Shropshire Climate Action is Registered Charity number 1196174, Company number 12998290

Click here for a copy of SCA's privacy policy

Click here for a copy of SCA's Safeguarding policy

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©2025  Shropshire Climate Action.

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